Does it allow easy tracking of conversion goals and funnels?.Does it allow useful sorting and filtering of the stats, so you can make intelligent decisions based on your analytics?.Does it correctly measure time on site, even if only one page is viewed?.
Does it track visitors and interactions in real time, so you can see what's happening on your site right now?.Here are some of the criteria I looked for, in the different analytics services: There are many alternative analytics solutions that provide features that Google Analytics doesn’t or give you new and improved ways of working with an interpreting your visitor data. Having said that, it’s infinitely better to use GA and only its most basic features, than not analyzing your traffic at all. Anything beyond that is often frustratingly difficult to set up and before you know it, you're knee deep in trying to set up a custom dashboard (what's the difference between custom dimensions and custom metrics again?).Īnd if you only look at the data that's easily accessible by default, you're not actually getting any value out of it at all. And good luck trying to set up more in-depth insights for e-commerce or user interaction and retention.īy default, Google Analytics shows you some stats about how many visitors you have and where they come from. Even for something as simple as creating and tracking a conversion goal, you'll have to look up tutorials.
Or, to put it more bluntly, it's just too damn complicated. The main problem is that, if anything, Google Analytics is too advanced. While Google Analytics is not a technically flawless product and many of the alternatives listed below offer features and functionality that it lacks, I think that's not the main problem with GA.
So why even bother looking at alternatives? Google Analytics is a very competent analytics tool.
0 kommentar(er)
